Dare to Dazzle

Dare to Dazzle is a modern beauty website built with WordPress. I partnered with a developer to create a sleek, accessible, and content-rich experience using real-world data. The site showcases my ability to build scalable, theme-driven websites with a strong editorial structure, custom post types, and dynamic layouts.

Site Demo

My Role

As the designer and content strategist, I led the site’s visual design, content architecture, and front-end implementation. My contributions included:

  • Designing the theme from scratch using the Create Block Theme plugin
  • Creating a custom post type for “Makeup Brands” using CPT UI and Advanced Custom Fields
  • Populating all posts with real, cleaned content sourced from public domains (e.g., Wikipedia)
  • Designing the site logo, consistent feature images, and custom layouts using Kadence Blocks Pro

Custom Block Theme Creation

Tool: Create Block Theme plugin

I built the theme from scratch using WordPress’s block-based approach, defining typography, layout structure, and reusable design elements.

Real Content Strategy

Sources: Wikipedia, verified web content

I curated real-world content, cleaned it up (removed footnotes/links), and structured it clearly for users.

Custom Post Type: Makeup Brands

Tool: Custom Post Type UI + ACF

I created a custom post type for “Makeup Brands” with custom fields like rating, origin, and endorsements, allowing scalable structured content.

Dynamic Content Display

Kadence Blocks Pro

I used Kadence Blocks to dynamically output content with visual flexibility — no coding required.

Optimized Imagery

WebP conversion, consistent sizing

All featured images were optimized for performance (WebP, no scaling up) and styled consistently across all post types.

Facilitated Collaboration

Google Sheets

To manage collaboration effectively, I built a structured task board in Google Sheets to track every step. The sheet clearly assigned tasks and timelines between me and my developer partner, reducing back-and-forth and keeping progress transparent.

What This Project Demonstrates

1. Confidence in building WordPress sites from scratch
2. Practical understanding of custom post types and advanced fields
3. Skill in translating real content into usable, engaging layouts
4. Strong visual design and brand implementation within WordPress’s FSE environment
5. A methodical, collaborative approach to web projects

Let’s Work Together!

Now accepting new projects, cool collaborations & cat memes.